via Fast Company
In the past, the relationship between players and companies was fairly simple: Athletes got paid handsomely to endorse brands or products such as shoes, beverages, and cars. These days, the endorsement game is still important, but rise of entrepreneurship—especially in a place like Silicon Valley—presents new opportunities. Players who are willing to take some risk by accepting equity in exchange for endorsement or other involvement in a company can make far more than they would with the traditional cash-for-service arrangement of previous generations of athletes.
